The College of St. Benedict is well known for being an overachieving institution, and its $100K In a Day event was no exception.
The aim for 100K In a Day, which took place on Nov. 13, was for the college to raise $100,000 toward student scholarships in a 24-hour period in honor of the CSB Centennial celebration. That goal was met by 10:51 a.m. on the day of the event. Once the full 24 hours had passed, the College of St. Benedict had received $240,539 through online donations and matching funds.
“We surpassed what I ever imagined would be the most spectacular day. It was really fun and gratifying to see,” said Kimberly Motes, Vice President of Institutional Advancement at the College of St. Benedict. “For us, it’s very humbling to see that kind of support. The gifts ranged from $5 to $50,000, and I’m thrilled that people participated, no matter what they could afford.”
Prior to the event, five donors committed $10,000 each to create a $50,000 dollar-for-dollar matching challenge to encourage other donors to participate in the fundraising event. Once the $100,000 goal was reached on Nov. 13, eight more donors contributed matching gifts, totaling $56,000. These additional matching dollars helped the college reach the $212,000 mark and then continue to surpass that goal.
Heather Pieper-Olson, Senior Director of Advancement, said online donors had the ability to choose if their donations would be put toward student scholarships or specific programs.
“The vast majority is being immediately put to use toward student scholarships, including all of the matching gift money,” Pieper-Olson said. “Our number one need here at St. Ben’s is scholarships–both the merit scholarships and grants. We also specifically fundraise for arts scholarships, Intercultural LEAD scholarships, MapCores, and more.”
Right now, the administration is unsure of whether or not an online fundraising day like this will happen again in the future.
“We’re still evaluating what we’ll do next, and it definitely has encouraged us to consider another day like this in the future, but it’s not something we’re committed to right now,” Pieper-Olson said. “We want to make sure we stay flexible and convenient and that we provide really interesting opportunities for our donors to get involved so they fell they have maximum impact.”
For now, the College of St. Benedict will focus on celebrating the success of $100K In a Day and thanking those who have contributed to the college.
“I just have the utmost gratitude for our donors who believe in our students,” Motes said. “I think it’s important for our students to realize that there are people they don’t even know who are supporting them and making their education possible.”